Meta Ads • Research • Info Product Design
Verifying market demand with a digital product
1100+
Online leads in 2 weeks
USD 0.04
cost per lead
Info product design
The Problem:
Twang was an ambitious brand that was looking for a niche in the language learning business.
Our research showed that many English learners are proficient at reading and writing but severely fall off on training their English listening skills.
We felt there may be some unfulfilled demand in the area of listening.
The Solution:
We created a digital product to test market demand.
We created a 4 minute audio drama. We offered it to people in exchange for their contact information. And we leveraged Meta ads to do it.
This was our real test.
People would only trade their info of they found value in the concept.
We used Meta ads to put the product in front of potential customers.
The Result:
We got a very strong uptake. It confirmed that there was strong demand for an information product or similar service in the niche of “language listening”.
We used Meta ads to put the product in front of potential customers.
